According to US business review Insider Intelligence, marketing tech spending is set to grow by 14.3% this year and surpass $20 billion for the first time. This forecast involved insight from ...

I understand why the sentiment exists. Advertising technology is still a young industry, and as with any early market, there’s a period of development that comes with challenges, confusion and hard ...

Opti Digital is a company that develops in-house advertising technologies that allow online publishers and sales houses to efficiently optimise their online revenues. Opti Digital allows mid-market ...

Dublin, July 29, 2024 (GLOBE NEWSWIRE) -- The "Europe Marketing Technology (MarTech) Market Size, Share & Trends Analysis Report by Country, Product, Type, Application, Country, and Segment Forecasts, ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Marketers usually raise three concerns when it comes to programmatic. First, they find the ...

In recent years, the business landscape has undergone a huge transformation driven by the acceleration of technology and the increasing importance of data-driven decision-making. As companies ...

Technology has fundamentally reshaped the advertising industry, and the pace of change shows no signs of slowing down. New platforms, AI-driven tools and evolving consumer behaviors continue to raise ...

Technology should be used to make your work easier. To help you focus on your ultimate job of retaining and recruiting customers. But, for so many marketers, their martech stack is unwieldy and ...

The European Union's antitrust sheriffs are preparing to hit Google where it hurts most, with a fresh set of antitrust charges over advertising technology. Google is expected to get a statement of ...

Talk of the looming global recession has begun to gain traction in recent months. As the economic outlook darkens, businesses continue to struggle to adapt to the changing behaviors of consumers in ...

Ottawa, Feb. 25, 2026 (GLOBE NEWSWIRE) -- According to Precedence Research, the global marketing technology market size was calculated at USD 557.94 billion in 2025 and is predicted to be worth USD ...

SASKATOON, SK, Jan. 11, 2022 /PRNewswire/ -- Vendasta today announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, ...