The early 2010s were an era of instant hits. From the “Harlem Shake” to “Party Rock Anthem”, digital platforms ushered in a new era of publicity – and virality. On July 15, 2012, South Korean singer ...
Attention-grabbing EDM synths. A chaotic music video sending up boastful materialism. A horse-riding dance move tailor-made for memes. The now global catchphrase “Oppa Gangnam Style“. All these ...
When South Korean rapper Psy released "Gangnam Style" a decade ago, few anticipated the scale and speed of its success, and how it would help usher in the streaming revolution. Its madcap music video ...
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