The drinks giant’s head of digital, David Godsman, admitted at the Adobe Summit opening keynote that the digitally connected world is “somewhat unknown” to the brand. Nevertheless, 12 months ago it ...

It can take years to get new products to market. Start with extensive research and development, carry out hundreds of tests, move on to endless focus groups, all before the product even hits the ...

Reflects on the lessons that Coca-Cola took from its early experiments with generative AI and what other brands can learn from the experience. Very few brands could boast anything approaching a ...

Soft drink behemoth Coca-Cola has warned investors that consumer demand could slow in the face of rampant global inflation. Coca-Cola admitted that it had experienced “accelerated cost pressures and ...

The ‘Mentos Fizzooka’ campaign, which won Gold in Digital Experience Best I(1) at The Drum Awards, rebooted the iconic Mentos and Cola experiment as a Fortnite Creative weapon to inject relevance into ...