DIRECTV Empowers Advertisers to Connect Real-Time Outcomes to Ad Spend Through LiveRamp's Conversions API (CAPI) Hub

DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to ...
exchangewire.com

Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...
adexchanger

Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...
AdExchanger

The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.
Forbes

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...