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Caspar Lam and YuJune Park, both at Synoptic Office and Parsons School of Design, describe what businesses can learn about generative AI from the creative and education fields Generative AI – ...

Excited chatter about artificial intelligence has been sweeping across adland in recent months. ‘Generative AI,’ in particular, seems to have already become the hot new marketing buzzphrase of 2023, ...

Imagine if brands could use genAI to create out-of-home ads in almost real time. Andrew Newman, CEO at DOOH.com, believes we are on the cusp of big change in the sector. Hollywood has often provided ...

Only a few short years after it first burst into the mainstream marketing consciousness, generative AI is already transforming the way many brands approach creative work. From developing early ...

Forbes contributors publish independent expert analyses and insights. I cover digital trends in travel, media and entertainment. New York - World of AI·magination is Artechouse Studio's venture into ...

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Clair Obscur: Expedition 33 recently had a couple of awards it had won revoked after an old interview in which it revealed it used generative AI re-emerged. The French studio has since said it’ll ...