A. Overview of hippocampal dynamics during movie watching. FMRI data from the hippocampus were measured at the voxel level, and low-dimensional subspaces for two types of novelty and memorability were ...

Memory is one of the enduring mysteries of neuroscience. How does the brain form a memory, store it, and then retrieve it later on? After a century of research, some answers began to emerge. It is now ...

Emerging 2026 study finds cannabis impacts multiple memory types. THC can increase false and source memories, suggesting it reshapes recall by interfering with encoding, consolidation, and retrieval.

A study at the Peter O’Donnell Jr. Brain Institute includes the results of a new strategy to identify genes that underlie specific brain processes. This strategy may eventually help scientists develop ...

"Understanding how the brain works can help marketers", Heather Andrew, CEO at Neuro-Insight, told a neuromarketing event convened by the Neuromarketing Science & Business Association (NMSBA) in ...

In Speak, Memory, Vladimir Nabokov reflects on his past with such vivid clarity that people and places seem suspended in time, untethered from specific moments. His recollections evoke the feeling ...

This paper introduces the concept of 'conceptual closure' in television advertising and reveals how small executional changes to a finished advertisement can significantly enhance advertising ...