Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

“I no longer listen to what people say, I just watch what they do. Behavior never lies.” – Winston Churchill Understanding consumer behavior provides the necessary insight to craft compelling ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

More and more it seems the conversation around sustainable business and lifestyles is focusing on these three words: consumer behaviour change. More specifically, we're increasingly interested in how ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Crises can happen when people least expect them, and as the current COVID-19 pandemic illustrates, they may have global impacts rather than just regional ones. No matter the specifics of such ...

I believe the gas tank is half full. By Jason Furman Soaring energy costs led to the biggest monthly increase in the Consumer Price Index since the peak of the post-pandemic inflation crisis in June ...