Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

See how Frickley Athletic show their match highlights... straight from the pages of the programme Matchday programmes used to be the place to find out the two teams, discover what your left-back's ...

People who thought they were looking through a bus-stop window were treated to fantastical animations For some it seems, the world is not enough. Physical objects are often static and dumb, offering ...

Charles Arthur investigates how the ways in which we watch sport, read magazines and do business with each other could change for ever Don't act too surprised if, some time in the next year, you meet ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

E-commerce is the fastest growing retail market in Europe with sales expected to surpass £215 billion by the end of the year, according to the Centre for Retail Research. In the UK alone, online sales ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Augmented reality (AR) is ...

For some it seems, the world is not enough. Physical objects are often static and dumb, offering little interactivity to the curious observer. Which is why the potential of augmented reality (AR) - ...