For years, it seemed news outlets were fixated on the millennial generation (aka Generation Y) and the many items and industries it supposedly “killed.” Before that, there was Generation X, aka “the ...

The countdown has begun. In just five short years, Generation Alpha, the digitally savvy cohort born after 2010, will enter the workforce. With their unique traits and experiences – and unprecedented ...

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids. Fact checked by Elizabeth Brownfield Generation Alpha ...

If there was one take-out from the MRS Kids and Youth Research event held in London in January 2017, it was that it is becoming harder than ever to pin down common characteristics of 'Generation Alpha ...

There isn't a set playbook for resonating with beauty's emerging - and ever-developing - young fans.

Add Yahoo as a preferred source to see more of our stories on Google. Parents on TikTok are lovingly describing their Gen Alpha children as "honey badgers." The term has grown popular this year to ...

Leading up to—and sometimes in the aftermath of—every SEA sitting, we read the usual commentary on topics such as prestige schooling, parents’ anxiety projected onto students, and calls to reform ...

Add Yahoo as a preferred source to see more of our stories on Google. Social researcher Mark McCrindle uses For years, it seemed news outlets were fixated on the millennial generation (aka Generation ...