This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It’s called internal ...

What separates a great in-house creative team from a mediocre one? This articles shares some answers, including insight on nurturing an internal creative team. What makes a great in-house creative ...

Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help. X Facebook LinkedIn One of the ...

Barclaycard has created an in-house agency that now handles 85% of its creative, but Richard Atkinson, vice-president of its advertising and creative studio, believes there are certain rules brands ...

The signs have been building for a while. Over the past few years, large advertisers, from FMCG conglomerates to new-age D2C challengers, have quietly but steadily moved creative work inward. What ...

As part of this lofty aspiration, Heineken is leaning on its internal ‘creative ladder’, a rigorous system that scores an advert’s creativity on a scale of 1 to 10, with one being ‘destructive’ and 10 ...

An archetype is an original model of a person, ideal example, or a prototype after which others are copied, patterned, or emulated; a symbol universally recognized by all. Archetypes put context to a ...