This is the first in a series of three articles examining the legal and ethical dilemmas faced when using new mediums and data sources for healthcare market research and data analytics, following on ...

While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations. A questionnaire is a set of questions to find out customers’ ...

Driven by a continued demand for more affordable treatments that better meet patients’ needs, post-marketing research in the healthcare industry has undergone a revolution over the last thirty years.

Market reports are industry specific. They may give specific information about an industry as a whole. An example of information that could be found in a market report would be ‘46 per cent of adults ...