The agreement marks the largest custom solution deal Microsoft Advertising has ever signed in the UK. Developed by ZenithOptimedia, the ‘Life Unlocked’ showroom guides visitors through an immersive ...

Mobile phone with dashboard. Modern user interface for businessman – vector illustration Both companies recognise a problem within the industry. Tom Malleschitz, CMO at Three UK, refers to the current ...

UK mobile network operator, O2, has become the newest member of the The Conscious Advertising Network (CAN), a voluntary coalition of over 70 organisations set up to ensure that industry ethics ...

Ronan Dunne is the CEO of O2, an operator that has evolved from its roots in the traditional telecoms world to one that is now attempting to make itself ubiquitous in its users' lives, and then ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. A high profile three-year shared attempt by British telecoms groups to break into the lucrative mobile ...

O2 is launching a 4m brand advertising campaign focusing on customer experience that it says will set the tone of its marketing for the rest of the year. The campaign, which breaks next week, ...

If an O2 poster boasting that the mobile phone network had the "best call success rate ever" seemed too good to be true, that's because it was, the advertising watchdog has ruled. Rivals Orange and ...

Both BT and O2 have been given a slap on the wrist for airing misleading advertisements in the UK aired across the course of 2019. While the misleading claims from telcos are starting to be weaned out ...