The O2 arena has opened its first self-serve bar featuring Amazon’s Just Walk Out technology. The store offers snacks, packaged soft and alcoholic drinks and, for the first time, beer is sold on ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

London’s O2 will become the first indoor arena in England to offer the “frictionless shopping experience”, as it introduces Amazon’s Just Walk Out technology this summer. The new store will allow fans ...

Remember the O2 ‘Walk’ ads that featured stars like Beyoncé, Ed Sheeran and Lady Gaga? Today, the series makes a triumphant return with none other than the pop princess of the moment, Dua Lipa. Filmed ...

The ads, which show celebrities walking towards the O2 Arena stage, will see both virtual characters and real life members of the band, and will air tomorrow (14 May). It aims to promote the ...

The O2 will be one of more than a dozen third-party locations in the UK to offer Amazon’s Just Walk Out technology by the end of this year. At Amazon, we obsess over customers and solving problems ...

Amazon is to roll out its Just Walk Out technology to a store at The O2 arena this summer, one of several third-party implementations of its checkout-free shopping tech planned in the UK this year.