MIT Sloan School of Management researchers demonstrate a new approach to designing experiments in the social and behavioral ...

US – Data analytics and advisory firm Escalent has created an AI-led behavioural science model to produce behaviour change strategies. The model, called BeSci x AI, is a classification assistant that ...

3D models provide more physiologically relevant conditions than biochemical assays and 2D cell cultures, as they more closely mimic the microenvironment, cell-to-cell interactions and biological ...

This guest post is by: Dr Christopher Irrgang, researcher at the Helmholtz Centre Potsdam, German Research Centre for Geosciences GFZ Dr Niklas Boers, head of the “artificial intelligence in the ...

Calibration is the process of aligning marketing mix modeling (MMM) with a causal, ground-truth measurement such as experiments. Calibration is the process of aligning marketing mix modeling (MMM) ...