More and more it seems the conversation around sustainable business and lifestyles is focusing on these three words: consumer behaviour change. More specifically, we're increasingly interested in how ...

Understanding consumer behaviour is one of the most daunting tasks facing chief marketing officers today. New technology is creating a sea of data about who their customers are and what they’re doing, ...

From real-time data to cultural insight, these UK market research companies are helping brands better understand modern ...

As consumers, how do we make decisions about the products we purchase and stores we visit? Most of us like to think there’s some sort of rational reasoning behind our decision-making. Factors like ...

Indian brands face a crisis in understanding consumer behavior, relying on outdated and unreliable market research.

It is widely appreciated that by 2050, if current population and consumption trends continue, increased demand in resources will require 2.5 planets to support the population with what it will need.

Crises can happen when people least expect them, and as the current COVID-19 pandemic illustrates, they may have global impacts rather than just regional ones. No matter the specifics of such ...

Consumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt. X Facebook LinkedIn The Covid-19 pandemic has fundamentally reshaped the ...

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

To me, there's always been a huge difference between going to a store like Target versus Walmart. Walmart is the store you go to when you need budget groceries or socks. Target is the store you go to ...