With the constant evolution of the digital world, community history is rapidly disappearing into memories and museums. But a ...

The latest generation of youngsters have triggered concerns about the future with their excessive use of technology and internet trends coming under the spotlight. Dubbed 'Generation Alpha', children ...

Previous generations often kept personal and professional relationships separate. Many didn’t want to be friends with their ...

The Consumer-Brand Dynamic’, highlights that 73% of children have access to personal smartphones, while 60% use laptop ...

U.S. teenagers still believe in the value of higher education. According to new research from AppsAnywhere, 90% of more than 500 surveyed teens say they intend to go to college, a striking contrast to ...

The most digitally immersed cohort in history, Generation Alpha, edges closer to entering higher education. We ask what are the characteristics of this new generation? What impact will they have on ...

The eldest of Gen Alpha (born between 2010 and present-day) could be entering the workforce in two or three years. As employees, they’re expected to be entrepreneurial, adaptable risk-takers and ...

Open social media, switch on a debate show, or listen to a family conversation, and you will quickly hear people being grouped into generations. Baby Boomers, G ...

"Gen Alpha" refers to a generation born somewhere between the 2010s and 2020s. Given when they were born, they have never known a world where video games were constantly evolving. Rather, they only ...

UK – Children and teenagers are facing challenges to create their “own shared sense of generational culture” in a world dominated by social media, delegates at the MRS Generation A-Z conference heard.