Google Cloud And Avid Join Forces To Inject AI Into Video Editing Process

Google Cloud has set a multi-year partnership with Avid as the companies look to add generative and agentic AI tools to the ...
Broadcast

Avid integrates Google Cloud’s Gemini AI into editing tools

Avid and Google Cloud have partnered to integrate generative and agentic AI into Avid’s creative tools. Google’s Gemini ...

Avid and Google Cloud Announce Partnership to Bring Agentic AI to Media Production

Avid and Google Cloud today announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry's leading creative tools from Avid. By ...
University of the Arts London

From classroom to client: how a live brief helped Shreya think like a professional creative

We caught up with UAL alumna, Shreya Tawade on what it was like to work on a live brief with publishing industry giant, ...
MusicRadar

“It makes my productivity faster, better, more creative”: 5 production tips we learned from watching house producer Hammer create a track from scratch

Born in Belfast and now based in Glasgow, DJ and producer Hammer (aka Rory Hamilton) spent his formative years establishing ...
MusicRadar

"Record everything all the time – and keep it all": 8 pro techno producers explain how they create their tracks

We delve into our In The Studio archive to compile the techno secrets behind releases on esteemed labels including Drumcode, ...